The Consultant's Guide to Winning Clients by Herman R. Holtz
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Author: Herman R. Holtz
Number of Pages: 262 pages
Published Date: 06 Apr 1988
Publisher: John Wiley and Sons Ltd
Publication Country: New York, United States
Language: English
Type: Pdf
ISBN: 9780471627593
File Name: The.Consultant's.Guide.to.Winning.Clients.pdf
Download Link: The Consultant's Guide to Winning Clients
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This is a consultant's guide to finding potential clients and developing prospects into long-term customers. It offers a range of how-to marketing methods, including seminars, newsletters, brochures, and direct mail. The reader is shown how to qualify prospects, submit proposals, and negotiate contracts. The best ways to keep clients and develop add-on projects with them are given and the book contains a valuable section on government consulting opportunities, including listings of federal, state, and local agencies that use consultants, with advice on how to reach them.
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